A new survey shows a growing number of Republicans now identify with President Trump’s “Make America Great Again” movement, highlighting the increasing influence of MAGA within the GOP. According to the NBC News poll, more than 70 percent of Republican respondents in March said they consider themselves part of the MAGA movement up significantly from 55 percent just before Trump’s re-election last November.
The rise in MAGA identification marks a consolidation of support behind Trump and his policies, suggesting a stronger grip on the direction of the Republican Party. The poll indicates that Trump’s brand of politics has not only endured but expanded since he returned to the White House, solidifying his populist messaging as a central identity for a majority of Republican voters.
Although “Make America Great Again” as a phrase predates Trump, it’s become deeply associated with him personally and the political movement he launched when he first ran for president nearly a decade ago. The MAGA label has since evolved from a campaign slogan into a broader cultural and ideological identity that resonates with voters far beyond traditional party lines.
The March survey also revealed a dramatic increase in MAGA identification among the general electorate. In January 2024, about 20 percent of all registered voters across party affiliations identified as MAGA supporters. By March, that number had nearly doubled to just under 40 percent. The growth was particularly noticeable among college-educated men, with support rising from 21 percent last fall to 37 percent.
Conducted by the nonpartisan firm Public Opinion Strategies, the NBC News poll surveyed 1,000 registered voters via telephone and online between March 7 and March 11. The poll has a margin of error of plus or minus 3.1 percentage points.
These findings signal that Trump’s MAGA movement is not just surviving his return to office it’s thriving. With more Americans adopting the MAGA identity, particularly within the Republican base, the results could have far-reaching implications for future primaries, policymaking, and party leadership battles.