President Trump is taking a noticeably different tone on the economy, signaling a shift in how he wants Americans to think about spending as the effects of his sweeping tariff agenda begin to take hold. While his team previously downplayed concerns, insisting any pain would be temporary, the administration is now laying the groundwork for a more frugal national mindset one that accepts rising prices and calls for reduced consumption.
Trump, who once campaigned on promises to lower prices and restore economic prosperity, now appears to be urging a cultural reset. In place of the earlier mantra to “make America wealthy again,” he’s suggesting that Americans learn to live with less and that higher costs might simply be part of the new reality.
When asked by NBC’s Kristen Welker during a Sunday interview whether he would admit his tariff policies are causing prices to rise, Trump initially doubled down on his typical rhetoric, saying the tariffs would ultimately “make us rich.” But then he pivoted, pointing to everyday items that families buy in bulk and implying that Americans should change their expectations.
“I’m just saying they don’t need to have 30 dolls. They can have three. They don’t need to have 250 pencils. They can have five,” Trump said, essentially acknowledging that prices may go up while arguing that people should simply buy less.
The comment marked a sharp break from the message Trump delivered during his 2024 campaign, when he repeatedly blamed then-President Biden for inflation and pledged to bring costs down. Just last week in an interview with ABC News, he said his economic approach was exactly what voters chose when they put him back in office.
As the new tariff policies ripple through global markets and consumer goods start to reflect the cost increases, the White House seems to be preparing Americans for the long haul. The new economic message: get used to doing more with less.
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