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Trump Announces 2028 Run?

The Trump Organization is now selling a “Trump 2028” hat on its official merchandise site, urging supporters to “make a statement” with the bold new gear. The launch comes as President Trump continues to float the idea of a potential third term, despite constitutional barriers.

Last month, Trump said he was “not joking” when he hinted at running again in 2028, even though the 22nd Amendment prohibits any person from being elected president more than twice. When asked to clarify, he told NBC there are “methods” that could allow it, although he also downplayed the possibility, saying it wasn’t something he’s currently pursuing.

The White House has not responded to requests for comment regarding the campaign-style merchandise or the legality of another presidential bid. According to the Constitution, the 22nd Amendment explicitly states: “No person shall be elected to the office of the President more than twice.”

Trump’s remarks about a third term have prompted reactions from across the political spectrum. While the idea has energized segments of his base, many top Republicans on Capitol Hill have dismissed it. House Appropriations Committee Chair Tom Cole (R-Okla.) characterized the suggestion as “too fanciful to really discuss seriously.”

Nonetheless, Trump supporters can now show their enthusiasm with the $50 hat. This kind of product rollout is consistent with Trump’s history of turning political messaging into merchandise. From “Make Greenland Great Again” and “DOGE” t-shirts to branded sneakers, cologne, Bibles, and even plastic straws, Trump’s team has long monetized campaign energy while stoking cultural and political commentary.

Beyond the merchandise, there are small but vocal efforts within Trump’s orbit attempting to test the limits of constitutional interpretation. In January, Rep. Andy Ogles (R-Tenn.) introduced a symbolic and unlikely measure to amend the Constitution that would permit Trump but not former Presidents Bush, Obama, or Clinton to seek a third term.

Former Trump adviser Steve Bannon recently echoed that sentiment, claiming in an interview that he’s a “firm believer” Trump will run and win again in 2028. When asked how Trump would overcome the constitutional restriction, Bannon replied, “We’re working on it.”

While legal scholars consider the idea far-fetched, the discussion itself signals how Trump and his inner circle continue to test boundaries legally, politically, and rhetorically as he navigates his second term.


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